App concept

Client: ZNSTD

Zaanroots, made as a creative project for the enrichment of the Zaanse Hout, a building-project to commemorate the famous local sawmills which were part of the Golden Age of the Netherlands. The concept proposes a route along the Zaanse Hout marked by 7 trees. Each (type of)tree would have it’s specific environment and mark a piece of history. A set lenght between these 7 trees would make it perfect for measuring distance for running. Also free wifi would be available around the tree and you could “log in” on the tree to digitally mark the tree in a whatsapp kind of monologue. The logo consists of the Zaan (local river along the sawmills), the wood cut by these mills and the iconic green color of “zaanse” buildings

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