To set out a path to promote Softmint – through mailings and social media – we created a marketing plan which encompassed all the right ingredients with marketing-loops feeding content to prospects.
In tandem with the blog we designed and developed the support page which hosts all the f.a.q. and tutorials on how the software works.
We created a blog in style of the product page to talk about development & features in form of interviews and plain articles.
To accompany the copy made for the marketing we also created an animation to show what Softmint does and which can be re-used (in parts) throughout the campaign.