Building
a different type
of branding
The newest company on the block emerging from one of the biggest construction companies in the Netherlands. Now with a new branding ready to present themselves and take on projects of their own.
Angle
Shape
and form
With the female lead of ViaMC we decided to give the brand a more feminine touch through color and dynamic supported by a sturdy traingle shape throughout the media.
Basics
Starting out with the basics like businesscards, stationary, invoice and supporting print-items.
Colors
We started out with base colors blue(water) red(brick) and yellow(sand) but turned the colorscale a bit to introduce feminine colors while keeping the same colorcontrast and colorharmony.
Triangles. Stack.
The source material we worked with contained the sideview of a damconstruction and sparked the traingle form. The dam can be seen on the front of the businesscard.